Why You Should Get Off Your Computer to Find Painter jobs
When you’ve got your own painting business, one of the most important things to do in order to grow is find leads and land painter jobs. These days, it can be easy to become complacent and feel like you can use the internet to find new clients and generate leads, but painter jobs are one of those things where face-to-face interaction and a personal touch can go a long way.
If you really want to grow your business, land good painter jobs, and build a solid reputation in your community, in-person outreach is necessary!
The Limitations of Internet Lead Sourcing
It’s easy to put your name out there on the internet and trust that clients will find you and jobs will follow–and it’s worth the time to set up effective online marketing for your business–but you can’t be passive and wait for the jobs to come to you. Some online marketing strategies can actually work against you.
“Free” profiles in online directories sound like an easy way to spread awareness of your business, but these directory companies often supplant your company’s contact information with their own so that they can demand a cut of the leads they generate for you.
HomeAdvisor Pro is a well-known online company that many contractors use to pick up clients, but as the 800-lb gorilla in the world of online contractor referrals, their business practices aren’t always to the contractors’ advantage.
You can expect to pay a lot for the leads they generate, and getting refunds on bad leads can be a difficult process. Since they send all leads to multiple contractors, and they’re the biggest lead-referral company around, you can expect a lot of competition for every lead they generate.
Used intelligently, HomeAdvisor Pro can be an important part of your online marketing strategy, but you don’t want to rely on these online tools exclusively.
Networking and Friendly Referrals
When you’re just starting out in the painting business, one great resource for finding your first clients is your own network of friends and family. The early days of getting your business off the ground are no time to play it cool.
Make sure everybody in your social circle knows you’re in the painting business now and that you can offer them a great deal on painting work, especially if they’re willing to review your great work, let you take photos you can use in your marketing, and tell their own friends and family what a great job you did.
Building on that, every new client you work for is an opportunity to get referrals based on the quality of your work and your professionalism. Don’t be afraid to ask to put lawn signs up while you’re working, ask for positive reviews if they’re satisfied with your work, and ask them to recommend you to their neighbors.
Those neighbors who can see you working and admire the finished job are the perfect audience for a door-to-door pitch. In fact, door knocking is an excellent way to gain new clients!
Start Knocking on Doors
Why stop at the neighbors? Making a door-to-door sales pitch for your business can be intimidating, but it’s a way to generate leads that costs you absolutely nothing and can help you hone your marketing skills and build personal connections with potential clients.
Homeowners with peeling, fading, or cracking paint are likely to be in the market for a painter sooner or later, and you can offer free estimates to engage them and start building a working relationship.
Make sure you work the connections in your professional network as well. Realtors, property managers, roofers and other contractors are all potential sources of leads and repeat business.
There’s a never-ending supply of properties in need of painting, and people in the real estate, construction, and home renovation industries are in a great position to know exactly where the good painter jobs are.
Leverage Your Strengths
When you’re doing in-person marketing, it’s important to play to your strengths. Some people are great at “cold call” sales techniques and could get a lot of leads from going door-to-door, while others might have a big circle of family and friends to leverage, or a broad network of professional contacts.
Go with what works best for you, but make sure you’re being proactive about finding leads and painter jobs out in the real world—the internet alone isn’t going to provide all the business you need to really grow your business and succeed.